Spirit Company focuses on the business side of the Cheerleading & Dance industry and is involved in several projects including Spirit Association, Spirit Fund, and Spirit Post.
Featured Post
Should I Get Involved with the Industry
Absolutely! Being involved with the industry gives you a chance to help shape the future of cheerleading and dance. Whether its participating in meetings, such as the NACCC Meeting in Doral or the USASF Regional Meetings, serving on a board … Continue reading
Dealing with Late Accounts
One of the things that seems to be consistent across gyms is accounts being behind, especially this time of year. As an owner you have to keep overdue accounts under control in order to avoid paying for things your athletes … Continue reading
Tough v. Unpleasant
Many people confuse a Tough decision with an Unpleasant action. Tough decisions arise when you don’t know which option to choose because the options appear to be equal. You could be looking at several good options, like choosing between court-side … Continue reading
Monitoring the Private Lives of Your Employees
I read an article in the New York Times titled Monitoring the Private Lives of Your Employees which made me wonder how much monitoring is appropriate and how it should be done. Many employers have policy’s regarding the image an … Continue reading
Test of Genius
Earlier this week I re-stumbled upon this quote: The real test of genius is not knowing best from worst, but knowing best from second best. For some reason it really made me think about business owners this time. This is … Continue reading
Gym & Studio Rentals
A couple weeks ago I had a few conversations with gym owners about gym rentals and how the work at their gyms. I took a few different things away from those conversations: Always charge for rentals, with the possible exception … Continue reading
How Should My Company Use Facebook?
With over 500 million users and being the website people spend the most time on, Facebook can be a great tool to reach your existing and potential clients. The question many businesses struggle to answer is how to use Facebook. … Continue reading
Should My Company Attend Worlds?
Yes, your company should attend Worlds. Networking is an important part of the Cheerleading and Dance industry, making events such as Worlds “Must Attend” events. Worlds is the only event that will be attended by every major Event Producer, Gym, … Continue reading
Should My Company Be On Facebook?
Over the past couple of years I’ve had several people ask if their company should be on Facebook. If your company is in the Cheerleading and Dance industry the answer is a definite YES. Why? Because your customers, existing and … Continue reading
Recent Posts
How to Diagnose What’s Wrong With Your Business
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Jay Goltz published How to Diagnose What’s Wrong With Your Business in You’re the Boss, outlining the things he takes a look at when a business is struggling. The first 3 relate to Marketing, the next 3 to Management, the following 3 to Accounting & Finance, and the last one stands alone:
- Targeting
- Advertising and Public Relations
- The Message
- Hiring
- Firing
- Operations
- Basic Accounting
- Pricing
- Financing
- Leadership
- Leadership – Why “Yes” is a Better Answer Than “No” Leave a reply
- Termination Dos and Don’ts Leave a reply
- The Best of the Boss 2011 Leave a reply
- 8 Lessons for Female Founders from Barbara Corcoran Leave a reply
- Opening Big Without Spending a Fortune Leave a reply
- 9 Common Pitfalls of Growing Your Startup Too Fast Leave a reply
- So You Want to Start a Business Leave a reply
- Avoiding the Growth Trap Leave a reply
- Lead, Follow or Get the F*** Out of the Way Leave a reply
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