Spirit Company focuses on the business side of the Cheerleading & Dance industry and is involved in several projects including Spirit Association, Spirit Fund, and Spirit Post.
Featured Post
The Change Process
During the past week several cheerleading rules changes were handed down, including by the NFHS, AACCA, and USASF. All of these changes led to numerous comments on Facebook, Twitter, and the Fierce Board about why specific changes were made, but … Continue reading
With You or Against You
Owners, Bosses, Managers, and Everyone Else, Please remember the people that work for you have the best interest of the company in mind. They are working to improve the company and leave it in a better spot than it was … Continue reading
Role Power
Role Power is the power you, as the owner, have over your staff because you have the title of Owner. Have you ever told an employee to do something they didn’t want to do or tell them to do it … Continue reading
Should I Get Involved with the Industry
Absolutely! Being involved with the industry gives you a chance to help shape the future of cheerleading and dance. Whether its participating in meetings, such as the NACCC Meeting in Doral or the USASF Regional Meetings, serving on a board … Continue reading
Dealing with Late Accounts
One of the things that seems to be consistent across gyms is accounts being behind, especially this time of year. As an owner you have to keep overdue accounts under control in order to avoid paying for things your athletes … Continue reading
Tough v. Unpleasant
Many people confuse a Tough decision with an Unpleasant action. Tough decisions arise when you don’t know which option to choose because the options appear to be equal. You could be looking at several good options, like choosing between court-side … Continue reading
Monitoring the Private Lives of Your Employees
I read an article in the New York Times titled Monitoring the Private Lives of Your Employees which made me wonder how much monitoring is appropriate and how it should be done. Many employers have policy’s regarding the image an … Continue reading
Test of Genius
Earlier this week I re-stumbled upon this quote: The real test of genius is not knowing best from worst, but knowing best from second best. For some reason it really made me think about business owners this time. This is … Continue reading
Gym & Studio Rentals
A couple weeks ago I had a few conversations with gym owners about gym rentals and how the work at their gyms. I took a few different things away from those conversations: Always charge for rentals, with the possible exception … Continue reading
How Should My Company Use Facebook?
With over 500 million users and being the website people spend the most time on, Facebook can be a great tool to reach your existing and potential clients. The question many businesses struggle to answer is how to use Facebook. … Continue reading
Should My Company Be On Facebook?
Over the past couple of years I’ve had several people ask if their company should be on Facebook. If your company is in the Cheerleading and Dance industry the answer is a definite YES. Why? Because your customers, existing and … Continue reading
Should My Company Attend Worlds?
Yes, your company should attend Worlds. Networking is an important part of the Cheerleading and Dance industry, making events such as Worlds “Must Attend” events. Worlds is the only event that will be attended by every major Event Producer, Gym, … Continue reading
Recent Posts
Should I Stay or Should I Go?
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You’re the Boss published Should I Stay or Should I Go?. This article talks about making the decision to stay at work or to leave for the day and what needs to be done in order to make it easier to make this decision.
If you own your own business and you have made commitments, it is sometimes necessary to take care of business.
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