Varsity Spirit Fashion Offering a Live Feed of Their 2012 Apparel Line (Updated)

Memphis, Tenn., (December 9) – Varsity Spirit Fashion, the largest provider of cheerleading and dance team apparel, has announced that it will be live streaming their Fashion Show on Varsity TV on December 12, 2011 at 7:30 pm, Eastern Standard Time on

VarsityFollowing the fashion show, there will be a live Facebook chat with the Varsity Spirit Fashion design team, discussing the new line and answering questions from the public.

“Live streaming our fashion show gives us a chance to showcase our newest designs to a greater audience than we’ve been able to before,” says Kim Williams, Vice President of Varsity Spirit Fashions and lead designer. “We know the vibrancy of our styles will be as exciting to the audience at home as it will be to the attendees.

Launched in 1980, Varsity Spirit Fashion has developed a highly athletic style to complement the increased energy and skill level of modern cheerleading. The launch of Varsity Spirit Fashion coincided with the advent of televised cheerleading competitions, giving viewers nationwide a glimpse at the high energy and visual appeal of cheerleading.

Varsity Spirit Fashion will be showcasing 60 new styles from their upcoming 220-page 2012 catalog. Varsity Spirit Fashion outfits one million cheerleaders and dance team members every year with the help of 275 dedicated sales representatives. Coinciding with the fashion show is the annual Varsity Spirit Fashion sales meeting, where the new Varsity Design Studio will be revealed. This sales tool will offer customers a 360 degree, interactive view of their uniform choices.

For more information about Varsity, or Varsity Spirit Fashion, please contact Sheila Noone at 901-251-5959.

About Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 325,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit

Varsity Spirit Fashion Offering a Live Feed of Their 2012 Apparel Line (Updated)