Use Your Email Signature to Grow Your Business

The Intuit Small Business Blog published Use Your Email Signature to Grow Your Business, discussing what to put in and keep out of your email signature.

Some people get carried away “accessorizing” their email signatures. Avoid images (such as photos of yourself or your product); many email systems automatically strip these away, anyway or turn them into oddball attachments.

While were on the topic of email, The Art of the E-Mail Subject Line via Business Week is worth taking a look at.

The Customer Isn’t Always Right

Business Week published The Customer Isn’t Always Right. The article is worth reading in it’s entirety, but can be summed up by the last paragraph:

That, in a nutshell, sums up why you should always take the voice of the customer with a grain of salt. Customers can offer valuable and insightful information, to be sure, but they ultimately work for themselves, not you. There’s nothing cynical or antagonistic about that; it’s simply the way the marketplace works. The more you know about their interests, the better you’ll be able to act in your own interests, keeping the invisible hand working for us all.