What Satisfying Picky Customers Can Mean to a Business

Jay Goltz wrote What Satisfying Picky Customers Can Mean to a Business in response to Paul Downs’ article about The Very Picky Customer. Goltz points out the difference between no growth, average growth, and exceptional growth over time can come down to how a business works with challenging customers.

The Customer Isn’t Always Right

Business Week published The Customer Isn’t Always Right. The article is worth reading in it’s entirety, but can be summed up by the last paragraph:

That, in a nutshell, sums up why you should always take the voice of the customer with a grain of salt. Customers can offer valuable and insightful information, to be sure, but they ultimately work for themselves, not you. There’s nothing cynical or antagonistic about that; it’s simply the way the marketplace works. The more you know about their interests, the better you’ll be able to act in your own interests, keeping the invisible hand working for us all.