Jay Goltz wrote What Satisfying Picky Customers Can Mean to a Business in response to Paul Downs’ article about The Very Picky Customer. Goltz points out the difference between no growth, average growth, and exceptional growth over time can come down to how a business works with challenging customers.
Tag Archives: Customer Relationship
The Price of Bad Pricing
The New York Times “You’re the Boss” blog published The Price of Bad Pricing. This article discussed the difficulty of pricing your product or services properly and explored the impact of lowering and raising prices.
When, Why, and How to Fire That Customer
Business Week published When, Why, and How to Fire That Customer. This is an old article, but a great read about evaluating each customer to determine if they are really helping or hurting the bottom line and your business.
The Customer Isn’t Always Right
Business Week published The Customer Isn’t Always Right. The article is worth reading in it’s entirety, but can be summed up by the last paragraph:
That, in a nutshell, sums up why you should always take the voice of the customer with a grain of salt. Customers can offer valuable and insightful information, to be sure, but they ultimately work for themselves, not you. There’s nothing cynical or antagonistic about that; it’s simply the way the marketplace works. The more you know about their interests, the better you’ll be able to act in your own interests, keeping the invisible hand working for us all.
Andre
Marcel