Do You Really Want to Be a Business Owner?

Jay Goltz published Do You Really Want to Be a Business Owner?. It discusses the Pros and Cons of being a business owner.

Here’s my question: Is wearing an entrepreneurial crown too uneasy for “normal” people? Entrepreneurs are definitely not normal, and entrepreneurship is definitely not for everyone.

The Top 10 Rookie Mistakes for Entrepreneurs

Jay Goltz published The Top 10 Rookie Mistakes for Entrepreneurs. The article lists the mistakes often made and gives the reasoning behind why it’s on the list. I can’t say I agree with all of them wholeheartedly, but they are definitely worth reading and considering.

  1. Keeping your rent as low as possible
  2. Hiring someone you know and trust
  3. Buying used equipment to keep expenses down
  4. Keeping your prices “reasonable”
  5. Saving money on professional advice
  6. Considering borrowed money a last resort
  7. Picking a bank that knows you and that you have a relationship with
  8. Thinking you have your advertising figured out
  9. Treating your employees fairly
  10. Falling blindly in love with your product or service

A Plan for Working on (Not in) the Business

You’re the Boss published A Plan for Working on (Not in) the Business. The author, Jay Goltz, goes through the parts of the business that need to be examined to enable the business to get to the next level. The top 10 things to look at are:

  1. You
  2. Hiring
  3. Standards
  4. Training
  5. Systems, Procedure, Planning and Tools
  6. The Wrong People
  7. Delegation
  8. Compensation
  9. Feedback
  10. You, Again

It’s Never the Employee

You’re the Boss published It’s Never the Employee. “Before You Blame Your Employee, Ask Yourself Some Question” is appropriately the tagline for this article. The article talks about looking in the mirror before pointing the finger.

The bottom line? It’s never the employees who are the problem. It is the training they didn’t get. It’s the oversight that wasn’t given. It’s the lack of structure. It’s the boss who can’t let go. It’s that the wrong employee was left in the job too long. It is the boss’s responsibility. In a privately held business, it is always the boss’s fault. The boss has control.

Doing the Math on Disappointed Customers

Jay Goltz published Doing the Math on Disappointed Customers on the You’re the Boss blog. The article talks about the cost of not taking the time, effort, and money to fix a customer’s problem.

And that was O.K. Of course, the next time someone asks me which company coated my floor, I will be giving a different answer. Here is the simple math. The touch-up kit can’t cost more than $10, including shipping. The cost of coating a garage floor is now, I’m sure, around $4,000. I almost certainly would have had occasion to recommend this company to a couple of other people in the coming years. Which means this will probably cost him $8,000 in lost business. And then there are all of the referrals from the referrals. Maybe $20,000? $50,000? Nice letters and warranties might get a sale, but standing behind your product or service will get the repeat business and referrals that make the business.

How to Diagnose What’s Wrong With Your Business

Jay Goltz published How to Diagnose What’s Wrong With Your Business in You’re the Boss, outlining the things he takes a look at when a business is struggling. The first 3 relate to Marketing, the next 3 to Management, the following 3 to Accounting & Finance, and the last one stands alone:

  1. Targeting
  2. Advertising and Public Relations
  3. The Message
  4. Hiring
  5. Firing
  6. Operations
  7. Basic Accounting
  8. Pricing
  9. Financing
  10. Leadership

So You Want to Start a Business

Jay Goltz published So You Want to Start a Business, reminding everyone that starting a business is hard. He suggests doing your homework, seeking intelligent advice, and confusing support with wisdom.

One more thing: Going into business is risky, treacherous and demanding. But it is also invigorating, rewarding and beautiful, when it works. It is a lot like nature — with violent hurricanes and beautiful sunsets. I am not sure that you choose to be an entrepreneur; it chooses you.

Avoiding the Growth Trap

The New York Times published Avoiding the Growth Trap in their You’re the Boss blog. This article reminds us that along with growth and expansion comes positives like job creation and more revenue, and negatives such as risk, stress, and aggravation.

And, finally, I have figured out that I need more money less than I need more aggravation, which, happily, is at an all-time low.