You’re the Boss published When Social Media Marketing Doesn’t Work for You, discussing the how and where to start with a social media plan.
- Invest in a Real Web Site
- Know Your Keywords
- Use a Listening Strategy
- Start Blogging
- Share Helpful Content
Tag Archives: Marketing
Social Media Interaction
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Social Media is interactive, making it part marketing and part customer service. The marketing part of it comes from using social media tools to let the world know about you and your products, services, and events. It’s a great way to broadcast and share information similar to traditional advertising outlets. The interactive part is what makes it part customer service.
Any time you are interacting with your customers, and more specifically, any time your customers are interacting with you, you are providing customer service. Don’t make the mistake of not continuing the interaction. Don’t ignore the feedback and questions you get via social media as your customers will interpret that as you ignoring them and their input.
9 Deadliest Start-up Sins
Steve Blank published 9 Deadliest Start-up Sins. The article talks about mistakes young business make and many center around acting like an older, more established business.
- Assuming You Know What the Customer Wants
- The “I Know What Features to Build” Flaw
- Focusing on the Launch Date
- Emphasizing Execution Instead of Testing, Learning, and Iteration
- Writing a Business Plan that Doesn’t Allow for Trial and Error
- Confusing Traditional Job Titles With a Startup’s Needs
- Executing on a Sales and Marketing Plan
- Prematurely Scaling Your Company Based on a Presumption of Success
- Management by Crisis, Which Leads to a Death Spiral
How to Diagnose What’s Wrong With Your Business
Jay Goltz published How to Diagnose What’s Wrong With Your Business in You’re the Boss, outlining the things he takes a look at when a business is struggling. The first 3 relate to Marketing, the next 3 to Management, the following 3 to Accounting & Finance, and the last one stands alone:
- Targeting
- Advertising and Public Relations
- The Message
- Hiring
- Firing
- Operations
- Basic Accounting
- Pricing
- Financing
- Leadership
The Price of Bad Pricing
The New York Times “You’re the Boss” blog published The Price of Bad Pricing. This article discussed the difficulty of pricing your product or services properly and explored the impact of lowering and raising prices.
Branding Your Gym
Justin Carrier published Branding Your Gym, discussing creating an identity for your gym through your logo and uniform.