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Tag Archives: Pricing

The Price of Bad Pricing

Posted on August 23, 2011 by Andre

The New York Times “You’re the Boss” blog published The Price of Bad Pricing. This article discussed the difficulty of pricing your product or services properly and explored the impact of lowering and raising prices.

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Posted in Spirit Company | Tagged Customer Relationship, Jay Goltz, Marketing, New York Times, Pricing, You're the Boss

Low Prices Are Not Always Your Friend

Posted on July 19, 2011 by Andre

Despite working wonders for Wal-Mart, Business Week points out Low Prices Are Not Always Your Friend. The article points out price is an indicator of value, higher prices are necessary for long term success, and you are not Wal-Mart.

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Posted in Spirit Company | Tagged Business Week, Low Prices, Pricing, Steve McKee, Success, Value

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