Social Media Interaction

Featured

Social Media is interactive, making it part marketing and part customer service. The marketing part of it comes from using social media tools to let the world know about you and your products, services, and events. It’s a great way to broadcast and share information similar to traditional advertising outlets. The interactive part is what makes it part customer service.

Any time you are interacting with your customers, and more specifically, any time your customers are interacting with you, you are providing customer service. Don’t make the mistake of not continuing the interaction. Don’t ignore the feedback and questions you get via social media as your customers will interpret that as you ignoring them and their input.

It’s Never the Employee

You’re the Boss published It’s Never the Employee. “Before You Blame Your Employee, Ask Yourself Some Question” is appropriately the tagline for this article. The article talks about looking in the mirror before pointing the finger.

The bottom line? It’s never the employees who are the problem. It is the training they didn’t get. It’s the oversight that wasn’t given. It’s the lack of structure. It’s the boss who can’t let go. It’s that the wrong employee was left in the job too long. It is the boss’s responsibility. In a privately held business, it is always the boss’s fault. The boss has control.