A couple weeks ago I had a few conversations with gym owners about gym rentals and how the work at their gyms. I took a few different things away from those conversations:
- Always charge for rentals, with the possible exception of teams that are already consistent clients of yours. Even then the consensus was still to charge, but charge less.
- Things to consider when setting a price is what the space would be used for if not rented, if the rental will extend hours for any staff members, and if the rental is something that will improve your relationship with a customer or expose new customers to you.
- Have them sign a Rental Agreement accepting responsibility for whatever happens during the rental time.
- Make sure you are covered by insurance, whether it’s via your insurance policy or by being named as an Additional Insured on their policy, or both.
With over 500 million users and being the website people spend the most time on, Facebook can be a great tool to reach your existing and potential clients. The question many businesses struggle to answer is how to use Facebook. We have a few suggestions to get you started:
- Give recognition to clients. As a gym or studio you can highlight individuals that gain new skills and win awards. As an event producer you can congratulate individuals for showing exceptional skill and teams for how they place and awards they receive.
- Games and Contests. Facebook can help facilitate contests such as the Hit a Ray contest or those involving taking pictures in your gym, studio, or event producer clothing.
- Re-Distribute information posted on your website. Many of your clients check Facebook several times a day. They probably don’t check your website nearly that often so you may want to use Facebook to let them know when you’ve added something important to your website.
This is a follow up article to Should My Company Be On Facebook?