Tag Archives: You’re the Boss

Are You Involved in Every Decision at Your Company?

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You’re the Boss published Are You Involved in Every Decision at Your Company? by Josh Patrick. The article talks about the importance of creating an organization that can run without you so you can focus on what you need to.

One of the best ways I know to create value in a business is for the owner to become operationally irrelevant. That doesn’t mean leaving the business. It means changing your relationship to your business. Instead of being involved in every decision, you build a team and find a way to trust your senior employees to take care of their individual areas of responsibility.

When Social Media Marketing Doesn’t Work for You

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You’re the Boss published When Social Media Marketing Doesn’t Work for You, discussing the how and where to start with a social media plan.

  • Invest in a Real Web Site
  • Know Your Keywords
  • Use a Listening Strategy
  • Start Blogging
  • Share Helpful Content

Do You Really Want to Be a Business Owner?

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Jay Goltz published Do You Really Want to Be a Business Owner?. It discusses the Pros and Cons of being a business owner.

Here’s my question: Is wearing an entrepreneurial crown too uneasy for “normal” people? Entrepreneurs are definitely not normal, and entrepreneurship is definitely not for everyone.

Blogging to Build Your Business

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Melinda F. Emerson published Blogging to Build Your Business in the New York Times You’re the Boss blog. The article lists some things that you can do to improve your content and recommends a book to help you get noticed.

  • Create the Content Yourself
  • Start the Night Before
  • Go Offline to Write
  • Set a Timer
  • Start With an Outline
  • Write Without Editing
  • Now Edit Yourself
  • Boost Your SEO

The Top 10 Rookie Mistakes for Entrepreneurs

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Jay Goltz published The Top 10 Rookie Mistakes for Entrepreneurs. The article lists the mistakes often made and gives the reasoning behind why it’s on the list. I can’t say I agree with all of them wholeheartedly, but they are definitely worth reading and considering.

  1. Keeping your rent as low as possible
  2. Hiring someone you know and trust
  3. Buying used equipment to keep expenses down
  4. Keeping your prices “reasonable”
  5. Saving money on professional advice
  6. Considering borrowed money a last resort
  7. Picking a bank that knows you and that you have a relationship with
  8. Thinking you have your advertising figured out
  9. Treating your employees fairly
  10. Falling blindly in love with your product or service

A Plan for Working on (Not in) the Business

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You’re the Boss published A Plan for Working on (Not in) the Business. The author, Jay Goltz, goes through the parts of the business that need to be examined to enable the business to get to the next level. The top 10 things to look at are:

  1. You
  2. Hiring
  3. Standards
  4. Training
  5. Systems, Procedure, Planning and Tools
  6. The Wrong People
  7. Delegation
  8. Compensation
  9. Feedback
  10. You, Again

It’s Never the Employee

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You’re the Boss published It’s Never the Employee. “Before You Blame Your Employee, Ask Yourself Some Question” is appropriately the tagline for this article. The article talks about looking in the mirror before pointing the finger.

The bottom line? It’s never the employees who are the problem. It is the training they didn’t get. It’s the oversight that wasn’t given. It’s the lack of structure. It’s the boss who can’t let go. It’s that the wrong employee was left in the job too long. It is the boss’s responsibility. In a privately held business, it is always the boss’s fault. The boss has control.