Dan Kessler of the JAM Brands sent the following:
In honor of National Sportsmanship Day, I want to take a minute to say THANK YOU for embracing our Your Partner in Spirit “call to action” regarding Sportsmanship! The JAM Brands placed sportsmanship at the top of our “Wish List” for the 2009-2010 season, and we are excited to see that many gyms and teams across the country have taken this call seriously! The JAM Brands staff has noticed that sportsmanship between athletes, coaches and parents has improved tremendously this year. Each weekend, it has been awesome to see the many instances of great sportsmanship! We have heard tons “good lucks” or “great jobs,” seen coaches and athletes congratulating each other on and off the stage, and watched as teams exchange t-shirts and meet new friends.
As you know, our sport is here to teach more than just cheer and dance skills. We are teaching important life lessons to our athletes that will stay with them for a lifetime. Please continue to make the effort to remind your athletes, coaches and parents to treat this sport as their own! We are all in this together, and we must continue to work as one to foster the growth of cheer and dance to make it the best possible experience for every athlete. I wish you the best of luck the remainder of the season!
Thanks from Your Partner in Spirit!