March 29, 2012 – On March 28, 2012, an announcement was sent to the USASF membership on behalf of the USASF Board of Directors. This announcement explained that a proposal was accepted by the USASF Board that will take effect for the 2012-2013 season. Per the announcement, the proposal was based off of a “joint presentation of CHEERSPORT, JamBrands and Varsity with an endorsement from Cheer Limited”.
The Independent Event Producers (IEP) were not consulted or informed in any way of this proposal nor were they involved in any data collection for any case studies to support the proposal. The IEP feels strongly that the proposal did not warrant the immediate action taken and that circumventing the appropriate process and the coaches input was detrimental to our industry. Unfortunately, this is yet another example of lack of balance and democracy within our governing body.
The mission of IEP remains our focus today. Our main objective is to “collectively influence the cheerleading and dance industry, to promote independence and work to ensure our long-term viability in the industry”. The IEP is made up of companies representing over 250 events. Please visit www.WeAreIEP.com for more information on IEP member companies.