Spirit Company

Focusing on the Business of Cheerleading & Dance

Spotlight: Dan Kessler

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Cheer Professional published Spotlight: Dan Kessler, an inside look at the co-owner of the JAM Brands.

In 2000, Kessler joined JAM Brands co-owners Aaron Flaker and Emmett Tyler, two of his old college buddies who’d started JAMFest in 1995, and made the team a “triumvirate,” as they call it. “People say [not to] mix business with pleasure or friends with business, but the personal relationship and appreciation and care that we have for each other [is what makes us different]. We like to see each other succeed in life, and that’s helpful,” Kessler says.

The JAM Brands and Varsity to Align Scoring Systems in 2014-2015

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The JAM BrandsScoring experts from both The JAM Brands and Varsity have agreed to work closely together to create a single score sheet and scoring system that will be utilized across all their events next season. “It is our feeling that gyms who attend our events will appreciate our efforts to work together to improve consistency and promote a deeper understanding of the scoring process. We have listened and can’t wait to deliver something so beneficial to all involved.” said Dan Kessler, Co-Owner of The JAM Brands.

Varsity All Star LogoA sample of the new score sheet is available online and more details regarding the overall scoring system will be released within the next couple weeks. “Our sport has been taking steps in this direction and there is a genuine spirit of collaboration taking place right now. The final touches are almost complete. The best news is that there will be a clear winner when it is all said and done – the gyms we serve – owners, coaches, choreographers and athletes,” said John Newby, Executive Vice President of Varsity.

Unified Score Sheet

The JAM Brands and Varsity to Align Scoring Systems in 2014-2015

By

The JAM BrandsScoring experts from both The JAM Brands and Varsity have agreed to work closely together to create a single score sheet and scoring system that will be utilized across all their events next season. “It is our feeling that gyms who attend our events will appreciate our efforts to work together to improve consistency and promote a deeper understanding of the scoring process. We have listened and can’t wait to deliver something so beneficial to all involved.” said Dan Kessler, Co-Owner of The JAM Brands.

Varsity All Star LogoA sample of the new score sheet is available online and more details regarding the overall scoring system will be released within the next couple weeks. “Our sport has been taking steps in this direction and there is a genuine spirit of collaboration taking place right now. The final touches are almost complete. The best news is that there will be a clear winner when it is all said and done – the gyms we serve – owners, coaches, choreographers and athletes,” said John Newby, Executive Vice President of Varsity.

Unified Score Sheet