Spirit Company

Focusing on the Business of Cheerleading & Dance

“American Cheerleader” To Be Screened at Louisville’s International Festival of Film

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The film follows two high school cheerleading teams through their  journey to win the National High School Cheerleading Championships

Varsity Spirit LogoMEMPHIS, Tenn. – September 29, 2014 – Varsity Spirit has announced that “American Cheerleader,” a documentary following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title, will be screened at Louisville’s International Festival of Film, which runs Oct. 9-11, in Louisville, Kentucky.

Louisville’s International Festival of Film has been featuring a diverse selection of films since 2009. This year, more than 35 foreign countries are represented and a new category has been added for 3D films.  “American Cheerleader,” which will be screened on Saturday, October 10, brings to the screen the story of two teams aiming for a National title.

After months of hard work and preparation, cheerleaders from Southwestern High School in Somerset, Kentucky, and Burlington Township High School in Burlington, New Jersey, advance through regionals and earn a place in the National High School Cheerleading Championship to compete for the coveted white jacket – the prestigious symbol of excellence in high school competitive cheerleading.

Now in its 34th year, the National High School Cheerleading Championship is a two-day event held at the Walt Disney World® Resort in Orlando. The event hosts more than 500 teams from dozens of states that are judged on crowd-leading abilities, stunting and tumbling skills, and overall performance. Every year, the competition is televised worldwide on ESPN and ESPN2 to more than 100 million homes in 32 countries.

Produced by Milojo Productions, Kelly Ripa and Mark Consuelos’ production company, “American Cheerleader” is directed by Retribution Media, which is made up of filmmakers James Pellerito and David Barba. To watch the trailer and order the film, visit www.americancheerleadermovie.com.

In addition, the film will be screened the Varsity All-American High School Film Festival Oct. 24 – 26 in New York City, along with two other soon-to-be-announced film festivals this fall. For more information about the Louisville’s International Festival of Film, or to purchase tickets, visit www.louisvillefilmfestival.org.

Press Release – American Cheerleader To Be Screened at Louisville’s International Festival of Film

Cardinal Cheerleader’s Death Stuns Friends, Coaches

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Wave3.com published Cardinal Cheerleader’s Death Stuns Friends, Coaches, regarding the untimely death of University of Louisville and GymTyme cheerleader Dani Cogswell.

Those who knew Cogswell are still trying to wrap their heads and hearts around her sudden death. The Washington native, who transferred from Arizona State University, was part of UofL’s top co-ed cheer team. Cogswell was known as a flyer, an athlete who performs a lot of stunts.

The U.S. Finals Announces Location and Venue for West Coast

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The US Finals LALOUISVILLE, KY (September 24th, 2013) The U.S. Finals will host their Southern California event at the Galen Center on The University of Southern California campus in beautiful Los Angeles, California. The event will be held on Saturday, May 3rd, 2014.

When finalizing details for the West Coast event, an easily accessible location and an arena-style venue were a high priority.

“We are thrilled to be in the heart of LA on one of the state’s most beautiful campuses,” says Anthony Perez, Marketing and Sales Rep for The U.S. Finals. “Hosting our end of season event in The Galen Center arena will be so exciting for both spectators and athletes alike.”

US Finals LogoWith the addition of Aloha Productions to The U.S. Finals partners, teams all over the western USA will now have more opportunities to get qualified to attend. For a complete list of qualifiers in the west, as well as qualifiers nationwide check out www.theusfinals.com/EventQualifiers.php. Fill your calendar with qualifier events now, and make plans to bring your whole program to attend The U.S. Finals – Los Angeles. End your season together at The U.S. Finals! Follow us on Twitter for the latest updates @theusfinals! #thisisit #endittogether.

Los Angeles, CA – May 3rd, 2014

For more info about The Galen Center please visit: www.usctrojans.com/facilities/usc-galen-center.html

Event specific questions? Check out www.theusfinals.com.

ABOUT THE U.S. FINALS

The U.S. Finals is a multi-brand, end-of-the-season event series aimed at crowning TRUE CHAMPIONS in all divisions and levels of cheer and dance, giving teams a chance to see where they rank against other teams from coast to coast. Teams must receive a bid from any of the seven qualifying events in order to attend The U.S. Finals. Once qualified, teams are welcome to attend U.S. Finals events across the nation. At the end of the event series, teams from all locations are ranked against each other, and Overall Champions are crowned at the conclusion of all events in May 2014.

The U.S. Finals Announces Location and Venue for West Coast