Dear coaches and gym owners,
Today, we are announcing that The JAM Brands will merge with Varsity Spirit. As a valued customer, we wanted to share some news about what this means for you.
For you as a customer, nothing will change. Your season will not be affected by this change, and both companies will strive to ensure that your teams enjoy your best season ever. You’ll continue to receive top-notch customer service and enjoy the high quality competitive experiences you’ve come to expect from both organizations.
Varsity Spirit and The JAM Brands share a dedication to the athletes and coaches we serve. Over the years we have worked together on a number of initiatives which have had a positive impact on the development of all-star cheer and dance. We are both passionate about the role we play in the lives of cheerleaders and dancers.
Varsity Spirit and The JAM Brands team members will remain with the company, and The JAM Brands will remain in Louisville, Kentucky. Each company will continue to operate their competitions and events separately, including The Summit and The U.S. Finals.
Thank you for your continued support. We look forward to seeing you this upcoming season. If you have any questions, don’t hesitate to contact us for more information.
Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, was founded in 1974 in Memphis, TN. Their national events have been televised since 1980, and are currently broadcast on ESPN and CBS Sports.
Based in Fayetteville, NC, Cheer Ltd. Inc. produces more than 25 competitions for cheerleaders each year, including Cheer Ltd. Nationals at CANAM and the NCHSAA State High School Cheerleading Championships. Cheer Ltd. Inc. is a Tier 1 USASF Event Producer and has been an independent leader in the spirit industry for more than 25 years.
“This is an exciting time for Cheer Ltd. Inc. as we join the Varsity Spirit family of brands,” says Gwen Holtsclaw, President and CEO of Cheer Ltd. “Having worked shoulder-to-shoulder with Varsity Spirit in numerous industry-wide initiatives, we have great respect for Varsity Spirit’s corporate commitment to the spirit industry. Our Cheer Ltd. management team will continue to produce our events with even more benefits to our customers that come with being part of the largest organization in the spirit industry—Varsity Spirit.”
John Newby, Executive Vice President of Varsity Spirit and General Manager of Varsity All Star, said, “We are excited to welcome the Cheer Ltd. team and look forward to working with their entire organization as we continue to focus on producing the best cheer and dance competitions in the world.”
Gwen Holtsclaw will continue to manage and direct the Cheer Ltd. Inc. operations, and its headquarters will remain at its current location in Fayetteville, NC.
For more information, please contact Sheila Noone, 901-251-5959 or [email protected].
Press Release: Varsity Spirit and Cheer LTD Announce Merger
Forbes published Doing Deals — 3 Tips for Entrepreneurs (Part 2 & Part 3). The 9 tips, each part has 3, are a list of actions to take and not to take when going through a merger or acquisition process.
- Be Careful with Letters of Intent
- Create a Competitive Environment
- Use Your Lawyer as the “Bad Cop”
- Check Your Emotions and Remain Disciplined
- Don’t Blink First
- Leave Some Chips on the Table
- Diligence the Guys (or Gals) on the Other Side of the Table
- Control the Drafting
- Retain a Strong, Experienced Lawyer to Watch Your Back