Spirit Company

Focusing on the Business of Cheerleading & Dance

Media: Why Aren’t There More Serious Movies About Cheerleading?

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Entertainment Weekly published Why Aren’t There More Serious Movies About Cheerleading?, in reference to the American Cheerleader movie.

Combine that formula with the hours of hard work that come into play in preparation for nationals, and the film’s story practically writes itself. So when is Hollywood going to stop looking at cheerleading as something to scoff at? When will we stop writing scenes about girls putting Vaseline on their teeth—and start writing scenes about the gymnastic abilities necessary to complete a routine, or about the girl who’s spent a year trying to make up for the fact that she fell during last year’s national competition? What about the coach who put cheerleading before her marriage and is now working through a divorce?

“American Cheerleader” To Be Screened at Louisville’s International Festival of Film

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The film follows two high school cheerleading teams through their  journey to win the National High School Cheerleading Championships

Varsity Spirit LogoMEMPHIS, Tenn. – September 29, 2014 – Varsity Spirit has announced that “American Cheerleader,” a documentary following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title, will be screened at Louisville’s International Festival of Film, which runs Oct. 9-11, in Louisville, Kentucky.

Louisville’s International Festival of Film has been featuring a diverse selection of films since 2009. This year, more than 35 foreign countries are represented and a new category has been added for 3D films.  “American Cheerleader,” which will be screened on Saturday, October 10, brings to the screen the story of two teams aiming for a National title.

After months of hard work and preparation, cheerleaders from Southwestern High School in Somerset, Kentucky, and Burlington Township High School in Burlington, New Jersey, advance through regionals and earn a place in the National High School Cheerleading Championship to compete for the coveted white jacket – the prestigious symbol of excellence in high school competitive cheerleading.

Now in its 34th year, the National High School Cheerleading Championship is a two-day event held at the Walt Disney World® Resort in Orlando. The event hosts more than 500 teams from dozens of states that are judged on crowd-leading abilities, stunting and tumbling skills, and overall performance. Every year, the competition is televised worldwide on ESPN and ESPN2 to more than 100 million homes in 32 countries.

Produced by Milojo Productions, Kelly Ripa and Mark Consuelos’ production company, “American Cheerleader” is directed by Retribution Media, which is made up of filmmakers James Pellerito and David Barba. To watch the trailer and order the film, visit www.americancheerleadermovie.com.

In addition, the film will be screened the Varsity All-American High School Film Festival Oct. 24 – 26 in New York City, along with two other soon-to-be-announced film festivals this fall. For more information about the Louisville’s International Festival of Film, or to purchase tickets, visit www.louisvillefilmfestival.org.

Press Release – American Cheerleader To Be Screened at Louisville’s International Festival of Film

Observations During USASF Voting Week

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The voting period for the proposed USASF Policy and Rules changes closes this Saturday, August 30th, at noon Central. Please educate yourself to the topics and exercise your voting privileges.

USASF LogoUSASF Policy & Rules Voting Information

Miscellaneous

The American Cheerleader movie was released earlier this week.

OverStretch – August 27, 2014