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In Review – May 2015

June 1, 2015 By Spirit Company

Here are our favorite stories from May:

On May 1st the Visalia Times-Delta published California Assembly Bill Would Elevate Cheerleading to a Sport & the following day the San Diego Union-Times published No Need to Make Cheerleading a CIF Sport.
Although we haven’t seen an official announcement, it appears there are some promotions at the top of Varsity Spirit. John Newby is moving up to the former Herff Jones part of Varsity and Brian Elza, Tres LeTard, and Leslie Standlee appear to be filling his former role within Varsity Spirit.
On May 4th CBS published Herschel Walker’s Son Pursues Competitive Cheerleading.
On May 6th NJ.com published Cheerleading an Official High School Sport? N.J. Lawmaker is Rooting for it & on May 10th CBS Local published New Jersey Senators Want Cheerleading Recognized As Varsity Sport.
On May 7th the Haverhill Gazette published ‘The Performance of a Lifetime’.
On May 8th WBTW published New ‘Stunt’ Sport Takes Off in High Schools as NC Holds 1st Tournament.
On May 12th ESPNW published The Greatest Reaction To Making A Cheerleading Squad You’ll Ever See.
Also on May 12th School News Network published Competitive Cheerleading a Life-Changer, Team Members Say.
On May 19th Cheer Daily published The Heroes of Cheer.
Also on May 19th the JAM Brands had the inaugural JAM Brands Judges awards.
On May 20th Outsports published Gay Oklahoma Sooner Cheerleader Struggled With Stereotypes Before Coming Out.
On May 22nd the USASF announced Dance Coach Credentialing and reminded us about Cheer Coach Credentialing and Safety Judge Certification.
Also on May 22nd Huffington Post published Entrepreneurship Lessons From the Father of Modern Cheerleading.
On May 28th Abel Rosa was named the Brand Manager of Athletic Championships.
On May 29th NJ.com published N.J. Coaches: Don’t Make Cheerleading a Sport.

Kelly Ripa and Mark Consuelos’ Milojo Productions and Varsity Spirit to Release “American Cheerleader”

August 26, 2014 By Andre

The film follows two high school cheerleading teams through their journey to win the National High School Cheerleading Championships

MEMPHIS, Tenn., Aug. 25, 2014 – Kelly Ripa and Mark Consuelos’ Milojo Productions, and Varsity Spirit today announced the Aug. 26th release of “American Cheerleader,” a documentary with unprecedented access following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title. After months of hard work and preparation, cheerleaders from Southwestern High School in Somerset, Kentucky, and Burlington Township High School in Burlington, New Jersey, advance through regionals and earn a place in the Championship Finals to compete for the coveted white jacket – the prestigious symbol of tireless dedication in high school competitive cheerleading.

Now in its 34th year, the National High School Cheerleading Championship is a two-day event held at the Walt Disney World® Resort in Orlando. The event hosts more than 500 teams from dozens of states that are judged on crowd-leading abilities, stunting and tumbling skills, and overall performance. Every year, the competition is televised worldwide on ESPN and ESPN2 to more than 100 million homes in 32 countries.

Directed by Retribution Media, which is made up of filmmakers James Pellerito and David Barba, “American Cheerleader” is produced by Milojo Productions, Kelly Ripa and Mark Consuelos’ production company. The film is being released through Video On-Demand on August 26 by FilmBuff on leading platforms, including: iTunes, Amazon Instant Video, Vudu, Google Play, XBOX, and Playstation. To watch the trailer and pre-order the film, visit www.americancheerleadermovie.com.

In addition to the Video On-Demand release, the film will be screened the Varsity All-American High School Film Festival Oct. 24 – 26 in New York City, along with two other soon-to-be-announced film festivals this fall.

2 1/2 Minutes of Serious Cheerleading

December 10, 2013 By Spirit Company

Philly.com published 2 1/2 Minutes of Serious Cheerleading.

“Last year, she was a flier, and I was scared to death,” he said Sunday over a pounding dance track from another squad’s performance elsewhere in the Wildwoods Convention Center. “All I wanted to do was get her down. This year, she’s a base. It’s helping my anxieties.”

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