Jack Welch published How I Hire: The Must-Haves, the Definitely-Should-Haves and the Game-Changer on LinkedIn. Welch lists IQ and Integrity as must haves and Energy, Energize, Edge, Execution, and Passion as should haves. You’ll have to read the article to find the Game Changer.
Glenn Llopis published 7 Ways To Value Yourself Beyond Social Media on Forbes. The simplified version is:
- Don’t Rely Solely on Social Media to Define Your Self-Worth
- Don’t Compare Yourself to Others
- Believe You Can Be More Valuable
- Be Honest With Yourself
- Manage Your Personal Brand or Someone Else Will
- Associate Yourself with the Right People
- Trust Yourself
Melinda F. Emerson published Social Media Marketing From A to Z on You’re the Boss. Emerson discusses revamping your social media efforts as the new year begins and we felt the information was appropriate as the school year resumes and the cheer season really gets started.
Social media can be a great equalizer for small businesses. It used to be that guy who had the most advertising dollars was usually going to win. These days, people are much less interested in being sold; they are looking for useful information, and if you have some to offer, you have the opportunity to build a relationship.