Dear coaches and gym owners,
Today, we are announcing that The JAM Brands will merge with Varsity Spirit. As a valued customer, we wanted to share some news about what this means for you.
For you as a customer, nothing will change. Your season will not be affected by this change, and both companies will strive to ensure that your teams enjoy your best season ever. You’ll continue to receive top-notch customer service and enjoy the high quality competitive experiences you’ve come to expect from both organizations.
Varsity Spirit and The JAM Brands share a dedication to the athletes and coaches we serve. Over the years we have worked together on a number of initiatives which have had a positive impact on the development of all-star cheer and dance. We are both passionate about the role we play in the lives of cheerleaders and dancers.
Varsity Spirit and The JAM Brands team members will remain with the company, and The JAM Brands will remain in Louisville, Kentucky. Each company will continue to operate their competitions and events separately, including The Summit and The U.S. Finals.
Thank you for your continued support. We look forward to seeing you this upcoming season. If you have any questions, don’t hesitate to contact us for more information.
Here’s what made the news in July, starting with the passing of Herkie:
- On July 1st Lawrence “Herkie” Herkimer passed. The news was covered by Cheer! Daily, The New York Times, and BBC, among others.
- On July 2nd the San Francisco Business Times published Go Team! California Bill Proposes Cheerleaders as Employees.
- On July 3rd KPBS.com published San Diego Lawmaker Pushes For Cheerleader Protections.
- On July 6th a press release titled Varsity Spirit Honored with National Federation of State High School Associations’ American Tradition Award was released.
- On July 9th Buzzfeed published What’s The Most Annoying Misconception People Have About Cheerleading?.
- On July 10th Varsity announced the Varsity All Star Judges Membership & Training Conference.
- On July 17th Cheer Professional published Owner’s Manual: Craig El of Ultimate Athletics.
- On July 18th The Independent published Oakland Raiderettes: Cheerleaders Celebrate New Laws that Mean they will be Treated as Employees.
- On July 21st Houston Press published Varsity Brands Owns Cheerleading and Fights to Keep it From Becoming an Official Sport.
- On July 22nd the Star Phoenix published Competitive Cheerleading Injuries Soar.
- On July 27th Seventeen published Cheerleader Bullied Because of Her Looks Shakes Off Haters to Win Beauty Pageant.
- Jammy ended the month by announcing Molly Whiting as the new JAM Brands dance director.
- At some point in July the USASF adjusted it’s social media accounts. The Facebook pages are now USASF, USASF Cheer, and USASF Dance and the Twitter accounts are now @USASFCheer and @USASFDance.
Here are our favorite stories from May:
- On May 1st the Visalia Times-Delta published California Assembly Bill Would Elevate Cheerleading to a Sport & the following day the San Diego Union-Times published No Need to Make Cheerleading a CIF Sport.
- Although we haven’t seen an official announcement, it appears there are some promotions at the top of Varsity Spirit. John Newby is moving up to the former Herff Jones part of Varsity and Brian Elza, Tres LeTard, and Leslie Standlee appear to be filling his former role within Varsity Spirit.
- On May 4th CBS published Herschel Walker’s Son Pursues Competitive Cheerleading.
- On May 6th NJ.com published Cheerleading an Official High School Sport? N.J. Lawmaker is Rooting for it & on May 10th CBS Local published New Jersey Senators Want Cheerleading Recognized As Varsity Sport.
- On May 7th the Haverhill Gazette published ‘The Performance of a Lifetime’.
- On May 8th WBTW published New ‘Stunt’ Sport Takes Off in High Schools as NC Holds 1st Tournament.
- On May 12th ESPNW published The Greatest Reaction To Making A Cheerleading Squad You’ll Ever See.
- Also on May 12th School News Network published Competitive Cheerleading a Life-Changer, Team Members Say.
- On May 19th Cheer Daily published The Heroes of Cheer.
- Also on May 19th the JAM Brands had the inaugural JAM Brands Judges awards.
- On May 20th Outsports published Gay Oklahoma Sooner Cheerleader Struggled With Stereotypes Before Coming Out.
- On May 22nd the USASF announced Dance Coach Credentialing and reminded us about Cheer Coach Credentialing and Safety Judge Certification.
- Also on May 22nd Huffington Post published Entrepreneurship Lessons From the Father of Modern Cheerleading.
- On May 28th Abel Rosa was named the Brand Manager of Athletic Championships.
- On May 29th NJ.com published N.J. Coaches: Don’t Make Cheerleading a Sport.